I was asked to rebrand the look and feel of Mazda car brochures with a new, contemporary feel that reflected the more sophisticated, technology-smart vehicles they were now offering.

Taking inspiration from their corporate branding that used a 30 degree angle for imagery, together with the new Mazda ‘in-house' typeface, I created the concept, visuals and layout that gave the brand a more sophisticated feel and fresh colour palette. I also refreshed existing imagery with a tinted bokeh effect. The resulting brochure VI was used across all the Mazda Global Market nameplates.
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