Brief
Ford wanted to attract a new type of customer for their ‘Vignale’ branded vehicles - a consumer who would not have previously considered the Ford brand.
Solution
Using a colour palette of browns and golds, sophisticated settings and models, I created imagery and moving images for the Vignale brand that were a world apart from the usual Ford look and style. Working closely with the client and presenting at board level, I produced all the concepts, visuals, art direction, post production for movies and still images. I also visualised and produced Ford's first digital tablet brochure and the print brochure for the Vignale brand.
