Brief
With the advent of a new international test for measuring fuel economy, WLTP, Ford needed a campaign developed that informed the consumer of the changes in a simple and clear way.
Solution
In order to take a dry, information-heavy subject and make it entertaining I decided to use simple animations and a friendly, up-beat soundtrack for the two videos I produced - one to explain the ‘WLTP’ procedure and one for a driving tips infommercial. Using the basic Ford colour palette and flat graphics, I storyboarded the concepts, produced the graphics, chose the music, and edited the two final films in Adobe After Effects. The resulting films were very warmly received by both the client and the audience.