Brief
With the demise of the printed Commercial Vehicle brochure in Europe, Ford Motor Company challenged us with transferring this valuable sales tool onto mobile platforms without losing the feel of the brochure experience.
Solution
I wanted to retain the linear journey of a brochure but, at the same time, use all the advantages a digital brochure could offer. Because purchasing a Commercial Vehicle is a much more pragmatic choice than buying a car I wanted the enhanced experience on mobile to highlight lots of facts and figures, but in an engaging (not gimmicky) way for the CV customer. I was responsible for the concepts, design and visualisation of the final assets.
